A Fieldstone Alliance Publication
   
     
Cover of The Nonprofit Strategy Revolution
 

 

 

 

 


 


Index

d indicates diagram
g indicates graph
w indicates worksheet
ws indicates work sheet sample
FG refers to the Facilitator’s Guide on the accompanying CD
T refers to the Tools on the accompanying CD

A
action and strategy, 32
active voice, 58–59, 59ws
Amnesty International, 95, 96
Arc of Hilo, 59
asset advantages, 56–57, 137, T22

B
Barry, Bryan, 111
Beanie Baby Mania example, 16, 16g
“Better Scheme for Strategic Planning, A” (McFarland), xiii
Big Questions
        answering, 78–80, 79d, 81ws, 82, 110
        crafting, 74, 75d, 76–78, T37, T38ws–T39ws, T40w–T41w, T81
        defined, 72
        forms of, 72–74
        handout of example, FG8
        in Real-Time Strategic Planning, 72d
        tool for developing criteria to answer, 63, 151, 152ws–153ws, FG20w
        see also Strategy Screens
Bolan, Ruth, 17–18, 73
brainstorming process, T85–T86, T87w
Brain Storm (Rich), T85
branding, tool for identifying and establishing, T74–T75, T76w–T78w
business models
        challenges to, 73–74
        components of sound, 50d, 51–52
        handout of current, FG9w
        handout of future, FG17w
        programmatic strategies in, 51
        tool for defining current, 121–122, 123ws, T5–6, T7ws, T8w
        tool for developing future, 134ws, 143–144, T27–T28, T29ws, T30w
Business Performance Measurement (Neely), xiii

C
California Council for the Humanities (CCH), 40–41
California Stories Project, 41
Churchill, Winston, 87
collaborative strategies, T68, T70w–T71w
Collins, Jim, 18
communications speed, xiv
community education forums, defined, T73
community engagement forums, defined, T73
community meeting tool, T72–T73
competitive advantage
        components, 50d
        defined, 32, 50d, 54
        and differentiation, 34
        discussion handout, 136–137, FG15, T21–T22
        and mission, 55
        overview, 136–137
        and strategy, 32–33
        sustaining, 55
        types, 56–58, 137
        using technology to create, 56–57
competitive challenges, described, 73
competitiveness, in Opportunity Matrix, 68
competitive strategies, T68, T70w–T71w
competitors
        handout describing types, FG12
        tools for analyzing, 131–132, 133ws–135ws, FG13w–FG14w, T15–T16,                 T17ws–T18ws, T19w–T20w
consensus building, 7, 11
consultants, 37, FGvi, T99–T100
customers, defined, 33

D
data, overreliance on underreliable, 16–17, 16g
David and Lucile Packard Foundation, 17
debriefing, T120–T121, T122ws–T123ws, T124w–T125w
decision-making
        brainstorming, T85–T86, T87w
        operational information needed for, 103–104
        and Opportunity Matrix, 66–70
        and Strategy Screens, 65
Deming, W. Edwards, 23
differentiation, 34, 49
direct competitors, handout describing, FG12
Drucker, Peter, 61
due diligence tool, T101
duplication of effort, perceived, 34

E
East Bay Agency for Children (EBAC)
        operational strategy used by, 101
        organizational strategy developed by, 39–40
        programmatic strategy used by, 94
economic logic, in Opportunity Matrix, 68
Eisenhower, Dwight D., 47
elasticity, 10–11
environmental scans, drawbacks, 12
execution advantages, 57–58, 137, T22
expenses analysis tools, 129ws, FG11w, T13ws, T14w
expert interviews, T81

F
Facilitator’s Guide to Participatory Decision-Making (Kaner), T86
Fast Track Strategic Planning, 11
financial analysis tools, 125–126, 127ws–129ws, T9–T10, T11ws, T12w
forecasting
        in rapid-response world, 112
        and traditional strategic planning, 12–13, 49
funding sources, tool for reviewing trends, 127ws–129ws, FG10w–FG11w,         T11ws, T12w, T13ws, T14w

G
Gardner, John W., 99
Gates Foundation, 100–101
goals
        and current challenges, 76
        and evaluation of leadership, 20
        loss of relevance, 20
        and mission, 7–8
        of operational strategies, 100
        and strategies, 80
        strategy connects mission to, 37
        and traditional strategic planning, xiv, 7, 8, 49, 76
Goldman, Emma, xi
Good to Great (Collins), 18

H
Hawai’i Community Foundation (HCF), 88–89
Hoskins, Linda, T72

I
identity statements
        developing, 108, 110, 147, 148ws, T31, T32ws, T33w
        expressing, 58–59, 59ws, FG18w
        handout of example, FG8
implementation of strategies
        Next Steps Work Plan, T42, T43ws–T44ws, T45w–T46w
        90-day plan for incremental improvements, T110–T111, T112ws–T115ws,                 T116w–T119w
        in Real-Time Strategic Planning Cycle, 83d, 83–85
        Road Map, 159–160, 161ws–168ws, FG24w–31w, R49ws–T57ws,                 T47–T48, T58w–T66w
implementation plans, 27
income analysis tools for reviewing trends, 127ws–129ws, FG10w–FG11w,         T11ws, T12w, T13ws, T14w

K
Kaner, Sam, T86
Kelleher, Herb, 3, 4
Kelley, David, 45

L
laugh test, 82
leadership
        and due diligence, T101
        essential task of, 107–108
        evaluation of, 20
        and programmatic strategies, 88
limits on nonprofits, 97
logic model approach, 89–93, 92ws–93ws, T108ws, T109w
        advantages of using, T106
        alternative to, T94, T95d
        steps in, T107
Lukas, Carol, T72

M
Manktelow, James, T86
market awareness
        components, 50d, 53–54
        drawbacks of studies of, 12
        and market dynamics, 49
        need for constant, 47
        position in markets, 35, T68–T69, T70w–T71w
        tool for analyzing competitors, 131–132, 133ws–135ws, FG13w–FG14w,                 T15–T16, T17ws–T18ws, T19w–T20w
        tool for examining external trends, 139–140, 141ws, T23–T24, T25ws, T26w
        tool for examining external trends handout, FG16
marketing, funding, 103
market research. See market awareness
materials, replicating, xxi–xxii, FGi, T2
McFarland, Keith, xiii
meetings, tool for community, T72–T73
Mind Tools: Essential Skills for an Excellent Career (Manktelow), T86
Mintzberg, Henry, xiv, 21
mission
        in business model, 51
        and competitive advantage, 55
        and goals, 7–8
        and programs, 87–88
        and strategy, 5, 33, 37, 112
mission statements
        clarity in and consensus about, xxi–xxiii
        refining, T96, T97ws, T98w
Moffit, Aileen, 41
Moore, Walter T., 12

N
Neely, Andy, xiii
Next Steps Work Plan tool, 155, 156ws–158ws, FG23w, T42, T43ws–T44ws,         T45w–T46w
90-day plan for incremental improvements, T110–T111, T112ws–T115ws,         T116w–T119w

O
Oakland (California) Symphony, 38–39
O’hia Productions, 17–18, 73
operational strategies
        components, 102–104
        described, 35
        examples, 27, 100–101
        goal, 100
        overview, 23–24, 26d
        in Strategy Pyramid, 99
        when to form new, 104–105
operations, overview of, 23–24
opportunities and strategies, 73
Opportunity Matrix, 66–70, 67ws, T102–T103, T104ws, T105w
organizational capacity, in Opportunity Matrix, 68
organizational identity
        components, 50–58
        development of statement of, 49
        examples of statements of, 58–59
        in Real-Time Strategic Planning Cycle, 47, 50d
organizational strategies
        described, 35
        examples, 28, 38–43
        and logic model approach, 89
        overview, 24, 26d
        and programmatic strategies, 95, 98
        sources of assessment tools, T99–T100
        and time lines, 37
        using consultants, 37
outcomes
        and Real-Time Strategic Planning session, FGv, FG4
        short-term, 90, 92, T94, T95d

P
Peninsula Open Space Trust (POST), 12
Peters, Tom, 107
Pitman, Sir Brian, 71
Planning-Doing Cycle, 18, 19g
Prescott Circus, 41
prioritization using Opportunity Matrix, 66–70
programmatic strategies
        in business model, 51
        components, 95–97
        described, 35
        developing using logic model approach, 89–93, 92ws–93ws, T94, T95d,                 T106, T107, T108ws, T109w
        developing using Value Creation Cycle, 91, T94, T95d
        examples, 27–28, 88–89, 93–95
        and organizational strategies, 95, 98
        overview, 24, 26d
        in Strategy Pyramid, 24, 87
        when to form new, 97
programs
        economic logic of, 68
        and mission, 87–88
        overview, 24
        requirements of, 95
        as strategic choices, 97–98

Q
Quay, Jim, 40

R
reading groups, T82–T83, T84w
reality check, 82
Real-Time Strategic Planning
        advantages, 112–113
        Big Questions in, 72d
        cycle, 46d
        cycle handout, FG7
        implementation in, 83d, 83–85
        ongoing nature of, 7
        organizational identity in cycle, 47, 50d
        overview, 108, 109d, 110
        potential strategies in, 79d
        rationale for, FG2
        requirements, 36–37
        stakeholders in, 107–108
        Strategy Screen in, 62d
Real-Time Strategic Planning, post-session
        applying Strategy Screen, FG21w
        debriefing, T120–T121, T122ws–T123ws, T124w–T125w
        Next Steps Work Plan, 155, 156ws–158ws, FG23w, T42, T43ws–T44ws,                 T45w–T46w
        Strategic Thinkers Group, T79–T80
        support tools handout, FG22ws
        and value creation cycle, T94, T95d
Real-Time Strategic Planning session
        agenda, FGvi–FGviii
        chart headings, FGxvi–FGxvii
        components, FGiv–FGv
        evaluation form handout, FG32–FG33
        facilitator’s guide, FGix–FGxv
        number of participants, FGiii
        outcomes expected, FGv, FG4
        preparing for, FGv–FGvi
Renaissance & Baroque Society (R&B), 42–43, 59ws
replication of materials, xxi–xxii, T2
resource competitors, handout describing, FG12
retreats, 48
revenue analysis tools for reviewing trends, 127ws–129ws, FG10w–FG11w,         T11ws, T12w, T13ws, T14w
Rich, Jason, T85
Road Map, 159–160, 161ws–168ws, FG24w–31w, T47–T48, T49ws–T57ws,         T58w–T66w

S
scenario thinking, T88–T89, T90ws–T91ws, T92w–T93w
Sensemaking (Weick), 13
services. See programs
short-term outcomes, 90, 92, T94, T95d
Sierra Club, 93–94
Simmons, Calvin, 38, 39
So what? questions, 91–92
staff frustration, 20–21
stakeholders
        and branding, T74
        community meeting tool, T72–T73
        in Real-Time Strategic Planning, 107–108
        review of plan by, 11
        and strategic planning, xxiii, 18
strategic planning
        Big Questions in, 74, 75d, 76–80, 79d, 81ws, 82
        common use of term, 6–7
        confusing with consensus building, 7, 11
        as continuous cycle, 108, 109d, 110
        to fit into time frames, 10–11
        ongoing nature of, 47
        as ongoing process, 21
        Road Map tool, 159–160, 161ws–168ws
        and stakeholders, 18
        see also Real-Time Strategic Planning; traditional strategic planning
Strategic Planning Workbook for Nonprofit Organizations (Barry), 111
Strategic Thinkers’ Group, T79–T80
strategic thinking tools
        brainstorming process, T85–T86, T87w
        reading groups, T82–T83, T84w
        scenario thinking, T88–T89, T90ws–T91ws, T92w–T93w
        Strategic Thinkers’ Group, T79–T80
strategies
        common use of term, 6
        considerations in determining and adjusting, 6
        defined, 4–5, 31, 32, 80, 100
        and goals, 37, 80
        implementing, 83d, 83–85
        and mission, 5, 33, 37
        purpose of, 32
        testing, 82
        types, FG2–FG3
        types, handout of, FG5–FG6
strategy formation. See strategic planning
Strategy Formation Project, xv–xvi, xxi
Strategy Pyramid, FG3
        benefits of, 29
        overview, 23–25, 26d
        purpose of, 7
        see also operational strategies;
                 organizational strategies;
                 programmatic strategies
Strategy Screens
        answering Big Questions using, 78–80, 79d, 81ws, 82
        applying post-session, FG21w
        crafting, 63, 65–66
        and decision-making, 65
        described, 61
        developing criteria, 149, 150ws, FG19w
        developing criteria tool, T34, T35ws, T36w
        example, 64ws
        handout of example, FG8
        Opportunity Matrix, 66–70
        in Real-Time Strategic Planning, 62d
Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, 14–15,         14ws
substitutable competitors, handout describing, FG12

T
Tagliabue, Paul, 31
team building
        reading groups for, T82–T83, T84w
        and traditional strategic planning, 7, 11
technology
        and demands of rapid-response world, xiv, 17
        using to create asset advantages, 56–57
        and volunteers, 74
Thomas, Jim, xxi, 112–113
time delays, 17–18, 19g, 20
time lines
        and organizational strategies, 37
        and strategic plans, 10–11
        and traditional strategic planning, 43
time pressures
        answering Big Questions when faced with, 110
        created by technology, xiv, 17
        using Real-Time Strategic Planning to meet, 112–113
traditional strategic planning
        drawbacks, xii, xiii, 15, FG3–FG4
        end product format, 111
        focus, xiii–xiv, 49
        and forecasting, 12–13
        frustration of staff and volunteers, 20–21
        and goals, 7, 8, 76
        implementation in, 84
        market analysis in, 54
        overreliance on underreliable data, 15–17, 16g
        steps in, 9
        SWOT analysis, 14–15, 14ws
        as team building tool, 7, 11
        template, T126, T127w–T128w
        and time delays, 17–18, 19g, 20
        and time lines, 10–11, 43
        uses for, 112
trend analyses
        and scenario thinking, T88–T89, T90ws–T91ws, T92w–T93w
        tool for examining external, 139–140, 141ws, T23–T24, T25ws, T26w
        tool for examining external handout, FG16
        tool for reviewing trends in funding sources, 127ws, 128ws–129ws

U
unity seeking, 7, 11

V
validity test, 82
value, in Opportunity Matrix, 67
Value Creation Cycle, 91, T94, T95d
volunteer frustration, 20–21
volunteers and technology, 74

W
Weick, Karl, 13